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my role
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CREATIVE DIRECTION
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RESPONSIVE UI DESIGN
the project
Sainsbury's were initiating a re-platform and as a part of the project wanted to update the look and feel of the grocery eCommerce site as well as look at aspects of the UX for the new build.
Working as a part of a large project team my role was to initiate a new branded experience based on already set brand guidelines with an aim to evolve these where necessary.
the solution
Starting with workshops to understand the brand proposition, I entered into a discovery phase with Sainsbury's and the UX team to look at how to improve, simplify and deliver a creative branded experience.
After stakeholder proposals of P.O.C I went on to deliver an entire branded responsive experience for the Sainsbury's grocery eCommerce platform.
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