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my role
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CREATIVE DIRECTION
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RESPONSIVE UI DESIGN
the project
Morrisons second foray into eCommerce was to team up with a well established kitchen and cookery retailer.
The aim of the project was to build a responsive site in which the initial partnership could sell consumer goods in the kitchen and cookery space.
the solution
Working with the UX and build team, my role was to create a branded responsive experience with a focus on mobile first for the site. Working closely with Morrisons brand team in Bradford I initiated and led workshops to determine the creative brief and strategy for the project.
After initial iteration with P.O.C, I went on to design the entire journey for the responsive site.
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