my role
-
CREATIVE DIRECTION
-
UI DESIGN
the project
The Bouygues Telecom project was a new phone retailer proposition based in Paris. The brief was to create a new eCommerce site where consumers could buy handsets and phone plans, as well as being able to compare models and buy accessories.
In the capacity of Creative Director and UI Designer, I worked closely with the UX and build teams to create a new branded experience for what was to be 'Le Store Mobil'
the solution
Working with Boygues project team I set about understanding the importance of the new brand they aimed to put together, their demographic and as a 'new' brand, where the brand ethos was.
It was determined early on that the new brand would act as a subsidiary to Bouygues and therefore to use the colour palette from the parent brand was appropriate in this instance.
Using wireframes developed by the UX team involved I designed and presented an entire responsive solution to fit the needs of the brand while also advising on content strategy.