my role
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CREATIVE DIRECTION - DIGITAL
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MARKET RESEARCH / FOCUS GROUPS
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PRODUCT DESIGN - PRINT
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P.O.S ANIMATION FOR LONDON UNDERGROUND
the project
With a rise in subscription razor services at the time, Dorco, a Korean razor manufacturer wanted to break into the UK and European markets with their male and female targeted grooming products.
The brief was to determine and brand two core products for male and female razor blades as well as create a parent brand around these as 'Razors by Dorco'.
Outputs of this were to create or evolve product logos, determine brand guidelines for the parent brand as well as produce subscription packaging P.O.C's.
I was also tasked with creating a responsive eCommerce website with which consumers could subscribe to grooming products as well as purchasing singular products.
To launch the brand I was also tasked with creating P.O.S animated video for London Underground.
the solution
Myself and a consultancy team conducted market research in the guise of focus groups determining product names for the core male and female products with which to launch.
With one of my creative team I set about a discovery phase to determine the brand attributes while looking also at the logos of the core products.
Utilising already existing logos and creating a new female product logo, the responsive site UX was in mid flow which we then applied our design thinking to wireframes.
Post responsive site I utilised adobe animation software to complete the P.O.S launch video which featured at Euston and Kings X London Underground station escalator screens.