Domestic & General wanted to drastically update their eCommerce site as a part of re-platforming. 

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Having just been through a rebranding with a 3rd party design agency, D&G were keen for this new look and feel to reflect in their digital presence on a new responsive website.

the solution

Trying to differentiate D&G from their corporate competitors was key to this project. The aim of the solution was to lighten the overall experience bringing the vibrancy of the rebrand to give the site personality.

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The solution saw the discovery kicking off with P.OC's being presented to the main Stakeholders utilising initial wireframes provided by the UX team on project.

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Once the direction was cemented I went on to complete the entire branded responsive site.

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Projects post live included working with Sky using D&G's platform as a white label solution. 

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